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A look at the claims facing voters this fall.{/INSERTKEYS}{/PARAGRAPH} Save an Idaho industry? The speakers acknowledged the irony of giving advice to small casino operators when they represent larger gaming properties. That generally means training tribal members as employees. On Twitter: jlnevadasmith. Niche casinos in rural areas face obstacles not generally seen by large operators positioned on the edge of urban areas or along busy interstates, he said. Although Dennis Hendricks, treasurer of the California Nations Indian Gaming Association, expressed concerns that tribal exclusivity pacts are under political pressure in that state and face political pressure elsewhere, many casinos in Indian Country will remain the only legal gambling offerings for many miles. While some people see size as a weakness, she called it an opportunity for tribal operators to learn and experiment and find what works for the market. The challenges are sometimes similar, but often very different. Perhaps I misread their polite musings. Smith at jlnevadasmith gmail. Rural casinos often serve as hubs of community activity, but they can also end up catering mostly to the local population. Contact John L. The presentation was interesting enough, but by the end I was convinced that tribes with diminutive casino offerings — especially those in lightly trafficked rural areas — face long odds of improving their bottom lines. Although size matters when it comes to revenues, the speakers noted that a small casino has the advantage of being able to change policies and marketing programs swiftly. And as gaming expands its reach and technology, many may find themselves priced out of an increasingly expensive game. And those operators clearly have learned lessons from the pros on the commercial side about running modern casinos. Some have more in common with commercial casino corporations than the slot-centric roadside oases that dot Indian Country. The downside? {PARAGRAPH}{INSERTKEYS}After listening to tribal casino executives during the recent Global Gaming Expo offer their insights into how small Native American gaming operators expand their business, it was hard not to be left less than enthusiastic. None of the speakers said this, of course. Beyond the obvious economic limitations associated with rural casinos, they said, many have evolved into community gathering places for tribal members. But a smaller size can mean less frustration when it comes time to making changes in systems and marketing plans. The discussion was moderated by Conrad Granito, the experienced general manager of the Muckleshoot Casino in Auburn, Washington. One challenge, all agreed, is the recruiting a trained workforce to areas located miles from large population centers. And focusing on the relationship between tribal members and the casino is also important. Granito made a note of reminding those in attendance that building networks is important and can begin with a simple collection of business cards. My takeaway from the discussion: They feel your pain, but your gains will probably be incremental. Marketing miscalculations, or those based on flimsy analysis, can be costly. Skyelar Perkins, senior director of slot operations for the Choctaw Nation of Oklahoma, has worked in tribal gaming for 16 years and has seen the difficulties some smaller casinos face. That makes a professional approach to management and a willingness to change marketing concepts important for the health of the casino and the tribe as well. A rural casino that only attracts local players can cannibalize a fragile economy and create more problems than it cures.